About Us


Optimum Associates helps organizations of all types and sizes with their coaching and talent development needs. The list below includes a sample of our clients, organized by industry.


Avery Dennison
Frito Lay
General Electric
General Mills
Kerry Foods
Magna Powertrain
Ventura Foods

Finance and Insurance

Hallmark Financial Services
John Hancock
Mercury Insurance
Morgan Stanley
T. Rowe Price
Western Union


Becton Dickinson
BioNano Genomics
Bristol Myers
Predictive Bioscience


Auto Nation
C&S Wholesale Grocers
Dairy Farm
JC Penny
Ross Stores


Johnson Controls

Telecom and Entertainment

A&E Networks
Shondaland Productions
Sky TV
Time Warner


Outback Restaurants
Taco Bell


Big Canoe Resorts
MGM Grand Casino
Wynn Resorts


Black MBA Association
Florida Association for Women Lawyers
Women Unlimited
World Neighbors


BNSF Railway
City of Hollywood
Hogan Assessments
Republic Services
Sard Verbinnen
Tripp Scott

Client Testimonials

Marty has been a great business partner for the PBG Leadership Academy. His insights are spot on and actionable. His approach is high touch and instructive. The results have enhanced the careers of most participants, and our business performance. Participant's often ask for continued access. They have all become better leaders.

David Kasiarz
Vice President Compensation and Organization Capacity
The Pepsi Bottling Group

Marty has been an essential resource in our leadership development efforts at BD for many years. He has coached and led executive development seminars for many of our most senior executives. At critical points in their careers, Marty has preventively coached many of our high potential leaders to help them prepare for key roles or to overcome major leadership challenges once in role. Marty has also been asked to intervene and work with key leaders who were already tumbling within a vicious cycle that threatened to lead to their derailment. Marty has helped save more than a few executive careers in our company. There are many people out there who profess to be executive coaches ... Marty is the pro's pro. Highly skilled and a world expert in organizational and political savvy, Marty has earned the highest respect of our most senior leaders through his professionalism, effectiveness and ability to provide confidential and courageous counsel. Marty has my highest respect and is an invaluable leadership development resource for our organization.

Dr. Ed Betof
Vice President, Chief Learning Officer
BD (Becton, Dickinson and Company)

Grounded in science and the experience of thousands of coaching engagements, the most powerful aspect of Marty's coaching is his ability to translate complex behaviors into practical understanding and concrete actions one can use every day to improve individual and group performance. After my first coaching session with Marty, I was able to apply the tools he provided my very first day back in the office. Now, three years later, he has continued to share new insights with me, and has worked with dozens of managers in our firm, raising the effectiveness of numerous individuals and groups within the organization.

E. Bernard
T. Rowe Price Investment Services

I think every leader who aspires to increase their overall effectiveness would be well served to work with an objective professional coach. My relationship with Marty Seldman has spanned nearly ten years and I have found his guidance and input to be effective, engaging and useful in every circumstance. He helped me to increase my organizational savvy and self-awareness. I'm a better leader for having worked with Marty.

Edward Ludwig
BD (Becton, Dickinson and Company)

Marty's insights/perspectives have been invaluable over the last 15 years. He has been a key coach to help refine and develop my own leadership style while also helping our future leaders of tomorrow do the same. He demonstrates an uncanny ability to identify the areas of opportunity that are the difference between being a good leader and becoming a great one.

Eric Foss
The Pepsi Bottling Group, North America

I have had the pleasure of working with Marty Seldman to implement his program 'Encouraging Excellence: Evaluation, Feedback and Coaching Skills' with our management team. Marty is brilliant! He has an incredible ability to engage managers at all levels of our organization and help them to develop their feedback and coaching skills. Given his years of experience in executive coaching, he shares examples with our managers that 'hit home' and truly bring the skills to life. His expertise in the business world gives him immediate credibility and enables him to provide a direct link between the impact of 'people skills' and our bottom line business results.

Julie A. Staub
Director Human Resources

Marty is a terrific coach and counselor. He has a unique insight into both organizational dynamics and individual style. He understands the core of how to build effective leadership with integrity and passion.

Michael D. White
Chairman & CEO
Pepsico International

Marty has coached several of our senior executives with tremendous success. He is able to help executives clearly see the areas that hold them back from their full potential and implement a specific action plan that changes behavior and benefits both the executive and the Company. His methods are simple and practical, yet led to results that had a positive impact on our bottom line.

Michael Maroone
President & COO

Marty Seldman is an exceptional psychologist who has coached most of our senior executives at one time or another. He gets rave reviews from all of his 'students', and is a valuable member of our extended team. The effect he has had on personal development for so many people is remarkable. He is truly gifted in that which he does.

Peter Barsi
Yum Global Restaurants

Marty Seldman possesses a wide range of high impact consulting skills. Marty's credibility is greatly enhanced through his own real business experience. Marty has a unique ability to simplify seemingly complex issues and offer common sense solutions. I have been fortunate to have worked with Marty over the past 15 years in a wide variety of interventions. Marty has particular strength in dealing with cross-cultural issues, both in and outside of the USA. Individuals who attend Marty's 'Social Styles' coaching session consistently remark about the resulting improvement made in their interpersonal relationships. For broader audiences, the feedback and coaching seminar Marty offers is simple and concise. I am convinced that employing the skills learned about giving and receiving quality feedback from Marty's program are a business imperative. Marty has a 'practice what you preach' style. He is incredibly skilled at helping managers re-phrase feedback to deliver tough messages in a non-threatening, direct, and honest fashion. Marty is truly the best in his field.

Peter Smith
Sr. Vice President Human Resources
Burger King

Marty has done and excellent job, first helping me, then my key associates, to become more effective in understanding ourselves and developing better working relations with others. I have worked with Marty for over ten years now and I have found him to be an excellent partner in developing leaders among our top talents. His own experience with Asian culture was clearly a big plus when he works with my team.

Sam Su
Yum Global Restaurants

Client Endorsments